Relinquishing total control of any part of your business can seem tricky. Trust us – we know!
But here’s the thing; if you’ve reached a point where you just can’t keep up with the demands of your social platforms, or know you should be doing more but don’t have the time (or knowledge), hiring help is the perfect solution.
Here are 6 reasons why a social media manager will be a gift to your biz!
They’ll take away the pressure and stress
Imagine never having to worry about what to post on Instagram or Facebook again!
Now, how relaxed do you feel imagining that everything is taken care of, your online presence is solid, and you can get back to what you do best?
(‘Ahhh’ – we hear you say!)
Whether your social media is currently booming and you can’t cope with the extra work or you feel totally overwhelmed at getting started, a social media manager can help.
They’ll take away the pressure and stress so that you can get on with the important job of running your business and spending time with your family.
They’ll find and connect with your ideal customers
Building a strong social audience is about more than collecting followers. It’s about collecting the right followers!
Engaging, networking and business development in an online space is a job in itself and requires a huge chunk of time and consistency to see results.
Do you have that time right now? A social media manager does.
A social media manager will know how to find and build relationships with your ideal audience so that they’re more likely to turn into customers.
They’ll spend time engaging with your online community so that your followers grow to trust your brand and look out for your content (they’re good like that!).
They’ll work to a strategy
Creating social media without a strategy is like setting off on a long car journey without a destination in mind. What’s the point?
Posting for the sake of posting just isn’t where it’s at – and having someone strategise and execute it all for you is a dream!
Social media is a time-consuming business, so you need to make sure that your time is spent wisely and your social accounts are working hard for you.
A social media manager will create a detailed strategy that not only outlines your goals for your platforms but sets out how to reach them.
That strategy can include when to post, what to post, which SEO practices to optimise, whether or not to use emojis, what hashtags are appropriate, which content to interact with, and a bunch of other bits and pieces (phew!).
They’ll keep up to date with platform changes
Keeping up with all the constant changes on social media can feel like a full-time job in itself!
And knowing whether you need to invest your time in jumping on the latest craze is another thing altogether.
Should you use Instagram Reels? Should you recreate those viral TikTok dances? Should you use that trending hashtag? What the heck is Clubhouse?
It’s part of a social media manager’s job to keep track of the latest platform updates and decide which ones will work best for you.
This also goes hand-in-hand with their strategy to ensure all of your social content is consistent, branded and on point.
They’ll try, test, and tweak
A good social media manager will carefully monitor how your content performs and use this to your advantage.
They’ll figure out which content your audience enjoys and engages with and then they’ll tweak their strategy to ensure you give your fans more of what they want.
This also applies to using analytics to see which content categories perform better than others, which hashtags get the most attention, and optimal times to engage with other users.
Over time, your engagement rate will increase and the algorithm will show your content to more people.
You’ll be ahead of your competition
Do you ever look at your competitors’ pages and worry that you’re falling behind?
We get it! Everyone puts their best foot forward on social media.
When you hire a social media manager to run your accounts, you can forget about comparison scrolling and start feeling proud of your profile pages. Why? Because you know everything has been done right.
Your social media manager will get up to speed with your competitors’ tactics – and make sure yours are better!
So we’ve told you why you should hire a social media manager. But when is the right time?
It’s time to hire a social media manager if:
- Social media feels overwhelming
- You don’t know where to start
- Your posts don’t get any engagement
- You spend too much time on social media (and get nothing back)
- You worry that you’re doing it wrong
- You don’t know how to find your ideal clients or customers
- Your platforms are booming and you can’t keep up
- You want to get more strategic about your content
Need help running your social media channels? Contact us today for a free Discovery Call and let’s have a chat.