content creation

  • 6 Reasons to Hire a Social Media Manager

    Relinquishing total control of any part of your business can seem tricky. Trust us – we know!

    But here’s the thing; if you’ve reached a point where you just can’t keep up with the demands of your social platforms, or know you should be doing more but don’t have the time (or knowledge), hiring help is the perfect solution. 

    Here are 6 reasons why a social media manager will be a gift to your biz!

    They’ll take away the pressure and stress

    Imagine never having to worry about what to post on Instagram or Facebook again! 

    Now, how relaxed do you feel imagining that everything is taken care of, your online presence is solid, and you can get back to what you do best?

    (‘Ahhh’ – we hear you say!)

    Whether your social media is currently booming and you can’t cope with the extra work or you feel totally overwhelmed at getting started, a social media manager can help.

    They’ll take away the pressure and stress so that you can get on with the important job of running your business and spending time with your family.

    They’ll find and connect with your ideal customers

    Building a strong social audience is about more than collecting followers. It’s about collecting the right followers!

    Engaging, networking and business development in an online space is a job in itself and requires a huge chunk of time and consistency to see results. 

    Do you have that time right now? A social media manager does.

    A social media manager will know how to find and build relationships with your ideal audience so that they’re more likely to turn into customers.

    They’ll spend time engaging with your online community so that your followers grow to trust your brand and look out for your content (they’re good like that!).

    Hire Social Media Manager

    They’ll work to a strategy

    Creating social media without a strategy is like setting off on a long car journey without a destination in mind. What’s the point?

    Posting for the sake of posting just isn’t where it’s at – and having someone strategise and execute it all for you is a dream!

    Social media is a time-consuming business, so you need to make sure that your time is spent wisely and your social accounts are working hard for you.

    A social media manager will create a detailed strategy that not only outlines your goals for your platforms but sets out how to reach them.

    That strategy can include when to post, what to post, which SEO practices to optimise, whether or not to use emojis, what hashtags are appropriate, which content to interact with, and a bunch of other bits and pieces (phew!). 

    They’ll keep up to date with platform changes

    Keeping up with all the constant changes on social media can feel like a full-time job in itself!

    And knowing whether you need to invest your time in jumping on the latest craze is another thing altogether. 

    Should you use Instagram Reels? Should you recreate those viral TikTok dances? Should you use that trending hashtag? What the heck is Clubhouse? 

    It’s part of a social media manager’s job to keep track of the latest platform updates and decide which ones will work best for you.

    This also goes hand-in-hand with their strategy to ensure all of your social content is consistent, branded and on point.

    They’ll try, test, and tweak

    A good social media manager will carefully monitor how your content performs and use this to your advantage. 

    They’ll figure out which content your audience enjoys and engages with and then they’ll tweak their strategy to ensure you give your fans more of what they want.

    This also applies to using analytics to see which content categories perform better than others, which hashtags get the most attention, and optimal times to engage with other users.

    Over time, your engagement rate will increase and the algorithm will show your content to more people.

    You’ll be ahead of your competition

    Do you ever look at your competitors’ pages and worry that you’re falling behind? 

    We get it! Everyone puts their best foot forward on social media.

    When you hire a social media manager to run your accounts, you can forget about comparison scrolling and start feeling proud of your profile pages. Why? Because you know everything has been done right.

    Your social media manager will get up to speed with your competitors’ tactics – and make sure yours are better! 

    So we’ve told you why you should hire a social media manager. But when is the right time?

    It’s time to hire a social media manager if: 

    • Social media feels overwhelming
    • You don’t know where to start
    • Your posts don’t get any engagement
    • You spend too much time on social media (and get nothing back)
    • You worry that you’re doing it wrong
    • You don’t know how to find your ideal clients or customers
    • Your platforms are booming and you can’t keep up
    • You want to get more strategic about your content

    Need help running your social media channels? Contact us today for a free Discovery Call and let’s have a chat. 

    CONTINUE READING

  • Quick Guide To Hiring a Copywriter

    Quick Guide To Hiring a Copywriter

    No matter what kind of business you are running, maintaining an online presence and consistent content creation should be at the forefront of your mind. In the digital age, not only is a majority of information on your business and its services available online, but potential customers rely on your website being a hub where they can learn everything they need to know about you, and ask and questions they want, without having to leave their home or make a pesky phone call.

    And of course, tying your website to the rest of your potential target market is a social media presence. Of course, the only way you can keep up with emerging digital trends and keep your business name at the forefront of everyone’s mind is to be active in these two areas with blogging, articles, social posts, calls to action and direct customer interaction – and at the heart of all of that is content creation.

    Now, not everyone has the time to think of new ideas for blog posts or Instagram polls whilst running the particulars of their business, so that’s when freelancers come in. Hiring a freelance writer to assist you with the creative content for your business can be one of the best decisions you’ll ever make. But how do you know who to hire?

    The number one rule is:
    Your writer should understand your brand, your market, your voice, and
     your style.

    Treat your freelancers like employees and recruit them as such – advertise your position, discuss pay, conduct job interviews and make sure you pick the person that’s right for you and your business.

    What they should do:

    Everything piece of content that you produce should ideally suit your business to a T. It should be written in a tone of voice that suits your target market and your business perfectly and punctuated accordingly.

    For example, communicating an advertisement or fact should be communicated according to features and benefits that directly apply the target market of the business. Your writer should look at your message and be able to tailor it to your audience. For example, if you run a travel agency that sells guided tours for over 50’s, you wouldn’t hire someone that writes “let’s party in Europe! Croatia island hopping is on sale – alcohol included!!!” on your social media.

    A relationship with your writer is key – one where you can trust them to product relevant and engaging content with your business’ needs at the forefront of their mind.

    What they can do:

    So who do you hire? Well, the answer is simple – what do you want? There are so many different writers out there, all with their own specialty. Here’s a handy list of terms to consider when thinking about the kind of content you want for your business.

    Ghost Writer – a Ghost Writer is someone who can write for you, as you. This person can mirror your voice and write personalised blogs and social media posts.
    ➤  Technical Writer – this is someone who is fantastic at writing how-to manuals, legal documents and legislation.
    ➤  Professional Writer – a Professional freelancer can help you write emails, memos, corporate documents and case reports.
    Creative Writer – this is someone who can write fiction and non-fiction, including creative content such as poetry, blogs, comedy and stories.
    ➤  Blogger – this person is fantastic at writing non-formal, information-packed and engaging content for your site.
    ➤ Journalist – dependent on the needs of your business, this person can conduct interviews, assist with memoirs, biographies, news articles, and fact-based content.

    Getting there:

    When interviewing and/or communicating with a potential writer, there are a few things you’ll need to know. After all, you’ll need to know that you are making the right call. Here are some handy interview questions to ask potential candidates so you can see if they are the right fit for your business.

    1. What kind of writer are you? What’s your specialty?
    2. Do you have an online portfolio or work samples I could see?
    3. How much do you charge? Is it per word? Per article? Per hour spent?
    4. How much time and/or notice do you need to put together an article?
    5. Do you submit drafts? Are you open to feedback?
    6. Are you open to writing different types of articles? Social media content? Instagram captions?

    Last thing’s last:

    Should you wish to find out more about being a freelance writer, or ask questions that a writer needs to answer, feel free to contact Jessie or head over to her website jessiemiddis.com.au.

    CONTINUE READING