The best social media accounts look effortless, don’t they?
They post regularly, you know what kind of content to expect from them and, in some cases, you actually look forward to seeing it!
But those accounts don’t happen by luck. Nope, a lot of time and energy goes into creating them.
Here are the secret tactics a social media manager would use to help you to achieve that effortless look!
1. They work to a strategy
A skilled social media manager will assess your profiles before starting work. Then they’ll create a strategy that identifies your ideal customers, defines your goals, hones your brand tone of voice and looks at what your competitors are up to.
With this background information, they’ll be able to make sure your content is consistent and ‘on brand’.
Next, they’ll work out what you should be posting to attract your dream followers and will post content that speaks directly to them.
So you see, looking effortless takes a lot of effort! (Although making it look effortless is the secret weapon at play here!)
2. They double–down on what’s working
We all know the thrill of getting lots of likes on a post, but there’s more to success than that.
Being able to understand the analytics behind a post – such as reach, impressions and engagement numbers – is an important part of working out what’s resonating with your crowd.
Of course, crunching the numbers – and analysing what they mean – takes time. A good social media manager will do this work for you and flex their posting strategy accordingly.
But, once they figure out what gets the best reaction from your audience, they analyse what aspect of that particular post made it so successful, and strategically plan more of those in the future.
After all, their goal is the same as yours – for your socials to be successful!
3. They answer EVERYTHING
Engagement is such an important part of social media, yet many brands just don’t have the time – or energy – to do it.
Responding to every DM, comment, and query is a huge time commitment and takes you away from other important areas of your business.
But engagement is the cornerstone of social media. And doing them is realistically non-negotiable for a successful social page. The simple truth is, the more you put in, the more you get out.
When you hire a social media manager they’ll ensure no comment or DM goes unanswered, no customer or lead left behind.
Leads? Marketing? Feedback? It’s all taken care of by your social media manager.
4. They’re consistent
If there’s one thing every social media manager knows to be true it’s that consistency is key.
Why? Well, there are two main reasons.
Firstly, showing up consistently lets your audience know you’re there. It keeps you top of mind. Let’s be honest, nothing raises red flags faster than a stone-cold account.
Secondly, by consistently posting good quality, engaging content the algorithms will reward your efforts and will show it to more people. Combine this with consistent engagement and boom, you’re winning.
5. They optimise your bios
Yes, bio optimisation is a thing and an important one at that!
Think of your platform bio as your business card. It needs to tell people who you are, how you help people and how they can contact you.
It’s also a chance to toot your horn, show off a bit of personality, attract the right followers (and turn off the wrong ones).
But there are a few algorithms working in the background, which can be used to get your business more exposure. And your social media manager will know all about that!
Bio word count, content and hashtagging giving you a headache? It’s complicated! But here’s the thing: your social media manager will know which bits of your bio are searchable (each platform is slightly different) and will ensure these areas are being properly used.
6. They stay bang up to date
Keeping on top of all the latest social media platform changes, trends and additions is a job in itself – one you can’t possibly be expected to do.
But a good social media manager will be on top of all the latest updates and will know which to apply to your accounts and which to ignore.
They’ll also surround themselves with like-minded professionals and will have a network of brilliant colleagues to ensure they never miss a thing.
Now you know some of the tactics used by successful social media managers why not try using some of them yourself? Or if you’d prefer some help, we’d love you to get in touch.
Need help with your social media? Get in touch today!