Quick Guide To Hiring a Copywriter

No matter what kind of business you are running, maintaining an online presence and consistent content creation should be at the forefront of your mind. In the digital age, not only is a majority of information on your business and its services available online, but potential customers rely on your website being a hub where they can learn everything they need to know about you, and ask and questions they want, without having to leave their home or make a pesky phone call.

And of course, tying your website to the rest of your potential target market is a social media presence. Of course, the only way you can keep up with emerging digital trends and keep your business name at the forefront of everyone’s mind is to be active in these two areas with blogging, articles, social posts, calls to action and direct customer interaction – and at the heart of all of that is content creation.

Now, not everyone has the time to think of new ideas for blog posts or Instagram polls whilst running the particulars of their business, so that’s when freelancers come in. Hiring a freelance writer to assist you with the creative content for your business can be one of the best decisions you’ll ever make. But how do you know who to hire?

The number one rule is:
Your writer should understand your brand, your market, your voice, and
 your style.

Treat your freelancers like employees and recruit them as such – advertise your position, discuss pay, conduct job interviews and make sure you pick the person that’s right for you and your business.

What they should do:

Everything piece of content that you produce should ideally suit your business to a T. It should be written in a tone of voice that suits your target market and your business perfectly and punctuated accordingly.

For example, communicating an advertisement or fact should be communicated according to features and benefits that directly apply the target market of the business. Your writer should look at your message and be able to tailor it to your audience. For example, if you run a travel agency that sells guided tours for over 50’s, you wouldn’t hire someone that writes “let’s party in Europe! Croatia island hopping is on sale – alcohol included!!!” on your social media.

A relationship with your writer is key – one where you can trust them to product relevant and engaging content with your business’ needs at the forefront of their mind.

What they can do:

So who do you hire? Well, the answer is simple – what do you want? There are so many different writers out there, all with their own specialty. Here’s a handy list of terms to consider when thinking about the kind of content you want for your business.

Ghost Writer – a Ghost Writer is someone who can write for you, as you. This person can mirror your voice and write personalised blogs and social media posts.
➤  Technical Writer – this is someone who is fantastic at writing how-to manuals, legal documents and legislation.
➤  Professional Writer – a Professional freelancer can help you write emails, memos, corporate documents and case reports.
Creative Writer – this is someone who can write fiction and non-fiction, including creative content such as poetry, blogs, comedy and stories.
➤  Blogger – this person is fantastic at writing non-formal, information-packed and engaging content for your site.
➤ Journalist – dependent on the needs of your business, this person can conduct interviews, assist with memoirs, biographies, news articles, and fact-based content.

Getting there:

When interviewing and/or communicating with a potential writer, there are a few things you’ll need to know. After all, you’ll need to know that you are making the right call. Here are some handy interview questions to ask potential candidates so you can see if they are the right fit for your business.

1. What kind of writer are you? What’s your specialty?
2. Do you have an online portfolio or work samples I could see?
3. How much do you charge? Is it per word? Per article? Per hour spent?
4. How much time and/or notice do you need to put together an article?
5. Do you submit drafts? Are you open to feedback?
6. Are you open to writing different types of articles? Social media content? Instagram captions?

Last thing’s last:

Should you wish to find out more about being a freelance writer, or ask questions that a writer needs to answer, feel free to contact Jessie or head over to her website jessiemiddis.com.au.