BUSINESS

  • Get Your Business Christmas-ready!

    Holy moly Christmas is coming up quick! It seems like just yesterday we were saying sayonara to 2020, and crossing our fingers that 2021 would bring us better things.

    And now here we are! It’s September, which means it’s time to start thinking about getting your business Christmas-ready. Where did all that time go?

    Now, let’s talk business.

    Christmas is one of the busiest times for any business, and it’s essential that your biz is ready to smash Christmas 2021.

    According to statistics reported by Take A Tumble, Christmas in business is changing!

    Did you know?:

    • Over 5.5 million households did their Christmas shopping online in 2020?
    • December 1 – December 8 2020 was the biggest week for Australian Commerce history?
    • 26% of Australian consumers said they used social media to find Christmas gift inspiration?
    • The average Christmas gift in Australia costs $93?
    • Department stores are predicting a 2% loss in sales as people begin to shop online?
    • 51% of shoppers want to buy gift cards for Christmas?
    • 91% of shoppers used their mobile phones to purchase Christmas gifts last year?

    That means that now more than ever it’s important for businesses to:

    • Ensure their website is mobile-adaptable.
    • Ensure their pricing aligns with their niche.
    • Ensure their website is functional and their online store is user-friendly.
    • Ensure their marketing is ON POINT.

    The main things you need to fall back on are Marketing Strategy, Social Media Strategy & Sales Strategy.

    But don’t worry, we’re here to help. Here are our top tips for setting up for a successful Christmas. And if you want to talk to us about sorting out a strategy, shoot us a message!

    So what should you do?

    Going into Christmas without a plan won’t achieve the most optimal results. And that’s what we want. We want you to succeed! 

    Not only is it essential to work out a social media strategy (that means planning what you’ll post, when you’ll post it, what it will look like, how it’ll be formatted and who you’ll want to see it), but it’s also super important to plan this around important dates.

    Christmas is an amazing opportunity for you to focus your marketing, plan sales and get a HEAP of traffic. But don’t forget there are so many other events you can focus on. Melbourne Cup, school holidays, Halloween, Black Friday, New Years… These are all just as important to your customers.

    Around these events it’s important to take 10 steps to ensure your business is ready:

    1. Plan your social presence (we can help with this!).
    2. Take inventory of your products (estimate, don’t guesstimate!).
    3. Remind your customers of these events and how you can help them.
    4. Organise paid ads pushing your best sellers.
    5. Plan deals or sales (will you do a boxing day sale? Will you offer free gift wrapping over Christmas?)
    6. Get your back-end organised (if you get too busy over Christmas will you still have enough packing materials, business cards etc?)
    7. Mark postage cut-offs in your calendar.
    8. Advertise your best sellers front and centre on socials & on your website.
    9. Plan ways to boost your social audience (hashtags, networking, collabs, influencers).
    10. Plan down time! (We know you’ll be busy but don’t risk burning yourself out)

    Our top tips:

    • Use Christmas Creep: This is a marketing strategy used by retailers. The retailers bring out Christmas items as early as September so that their customers are constantly reminded that Christmas is coming and are tempted to buy.
    • And don’t forget there are HEAPS of handy tools to make sure Christmas 2021 doesn’t get away from you. Schedulers like Plann will let you pre-write and schedule your social posts so you’ll still be present on socials when you’re busy.
    • Get a social media manager (Yep, that’s us!) [LINK]

    Christmas might seem like it’s a long way in the future, but when it comes to the business world, the time to start sorting out your holiday season/end-of-year approach is now!

    The reality of it is, if you haven’t sorted out your Christmas marketing strategy, well… you’re already behind.

    BUT DON’T PANIC. We’ve got you!

    Book a 1:1 strategy session with us at Oh Hey and take the next step to get your business ready for a cracking Christmas season.

    We’ll go over everything, from marketing to advertising to social media, and we can talk about what you want to achieve and how we can get you there.

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  • The Secret to Scaling Your Business (while doing less)

    Making money in your sleep is a dream, right? Something that an overwhelmed business owner imagines when everything seems to be too much and too stressful?  

    Recently, I did a poll in my Instagram stories asking you what your biggest struggle is when it comes to running a small business, and the answer wasn’t surprising: doing it all.

    I have run two product-based businesses in the past myself. One was a handmade business and the other is my current side-hustle – a printable business. I learned so much from my first business. Including the truth that it takes a lot of work and time to run a business. So when my second business – my printable business – started to become more than an idea, I knew I needed to craft my business so that it was scalable and sustainable. I didn’t want to work 60+ hour weeks and not be able to spend time with my family.

    So I had to get creative and figure out how to make it work! 

    Do you want to know the secret I learned?!

    PASSIVE INCOME!

    Okay, so what IS passive income, exactly? Is it just an unattainable myth?

    And how can it help your own unique business?

    Well, let’s break it down by the 3 different types of businesses: Handmade Businesses, Product-Based Businesses, and Service-Based Businesses.

    Handmade Businesses

    It can seem like there is absolutely no way to create a passive stream of income if you have a handmade business. But there is!

    You can collaborate with other business owners and feature them and their products in your shop for a commission. And you can potentially be featured in their shops, too! This gives you both more exposure as well as passive income that comes from the commission you take. 

    Of course, when you select other products to include in your shop make sure that these products complement your own product line. You want something that appeals to your customer base rather than a random item that no one will purchase. 

    You also want to think about complementary price points when you collaborate with someone. If you already have high-priced items, then bring in some slightly lower-priced items from another creator. And vice versa! 

    You can also make your marketing semi-passive by creating a monthly subscription box so that you can have a steady stream of income without constantly searching for new customers. 

    Product-Based Businesses

    Do you want to know the easiest way to create passive income in your product-based business? Drop-ship your items! Drop-shipping is when someone else produces, packs, and ships your items for you. This means that you are the designer, but you have another small business (or a factory) produce and ship the final product. And all of this means that much of your income is entirely passive! Which frees up so much time and mental and creative space for you.

    You can also create a subscription model for this type of product-based business too, which will cut down on the time and effort you have to put into marketing! 

    Of course, just like with a handmade business, you want to make sure that you cover a range of price points. Think about it this way: someone might not be ready to spend a lot of money on a high-ticket item because they haven’t tried what you have to offer. They need a taste of the goodness you offer at a lower price. But once they are hooked, they will move on to your higher-priced items. 

    Service-Based Businesses

    Service-based businesses can also create a passive stream (or multiple streams!) of income. Of course, you can’t turn all of your streams of income into passive income streams. But you can streamline and simplify a lot. 

    How?

    Make sure that on top of the 1-on-1 services that you provide you have a digital product (or two, or three!) that you sell. Courses are the most common passive streams of income for a service-based business. But there are other passive income streams you can create, too, with products like ebooks or templates you can sell on your website. 

    If you are a health coach or a business coach, for example, you could offer an ebook that helps solve the top 10 most common problems you see your clients deal with. Then you could go further and create a mini self-study course that helps your audience create one big change or achieve one big transformation. Both of these products would be at a lower price point than your 1-on-1 work, of course. This means you will get customers purchasing from you who otherwise wouldn’t sign up for your higher-priced coaching. Then they will be intrigued and want to work further with you, which means eventually they WILL sign up for that higher-priced coaching! (Especially when you utilize the power of your email list.)

    Passive income is the perfect way to make the income you need to make, serve more clients, and actually take some of your time back for yourself. It lets you run your business and still have a life! Of course, you will still have parts of your business, including certain offers, that will not be passive. But you CAN turn several parts of your business into passive income streams. 

    There is nothing I love more than hearing the “Cha-Ching” on my phone confirming I made a sale of one of my passive products and knowing I don’t need to do anything…because I’ve already done the hardest part is putting it into my store. The rest is passive! 

    Are you intrigued to find out more about how to create your own passive streams of income (as well as other business and marketing hacks)? Then make sure you are getting my tips and tricks delivered directly to your inbox by clicking here!

     

     

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  • Quick Guide To Hiring a Copywriter

    Quick Guide To Hiring a Copywriter

    No matter what kind of business you are running, maintaining an online presence and consistent content creation should be at the forefront of your mind. In the digital age, not only is a majority of information on your business and its services available online, but potential customers rely on your website being a hub where they can learn everything they need to know about you, and ask and questions they want, without having to leave their home or make a pesky phone call.

    And of course, tying your website to the rest of your potential target market is a social media presence. Of course, the only way you can keep up with emerging digital trends and keep your business name at the forefront of everyone’s mind is to be active in these two areas with blogging, articles, social posts, calls to action and direct customer interaction – and at the heart of all of that is content creation.

    Now, not everyone has the time to think of new ideas for blog posts or Instagram polls whilst running the particulars of their business, so that’s when freelancers come in. Hiring a freelance writer to assist you with the creative content for your business can be one of the best decisions you’ll ever make. But how do you know who to hire?

    The number one rule is:
    Your writer should understand your brand, your market, your voice, and
     your style.

    Treat your freelancers like employees and recruit them as such – advertise your position, discuss pay, conduct job interviews and make sure you pick the person that’s right for you and your business.

    What they should do:

    Everything piece of content that you produce should ideally suit your business to a T. It should be written in a tone of voice that suits your target market and your business perfectly and punctuated accordingly.

    For example, communicating an advertisement or fact should be communicated according to features and benefits that directly apply the target market of the business. Your writer should look at your message and be able to tailor it to your audience. For example, if you run a travel agency that sells guided tours for over 50’s, you wouldn’t hire someone that writes “let’s party in Europe! Croatia island hopping is on sale – alcohol included!!!” on your social media.

    A relationship with your writer is key – one where you can trust them to product relevant and engaging content with your business’ needs at the forefront of their mind.

    What they can do:

    So who do you hire? Well, the answer is simple – what do you want? There are so many different writers out there, all with their own specialty. Here’s a handy list of terms to consider when thinking about the kind of content you want for your business.

    Ghost Writer – a Ghost Writer is someone who can write for you, as you. This person can mirror your voice and write personalised blogs and social media posts.
    ➤  Technical Writer – this is someone who is fantastic at writing how-to manuals, legal documents and legislation.
    ➤  Professional Writer – a Professional freelancer can help you write emails, memos, corporate documents and case reports.
    Creative Writer – this is someone who can write fiction and non-fiction, including creative content such as poetry, blogs, comedy and stories.
    ➤  Blogger – this person is fantastic at writing non-formal, information-packed and engaging content for your site.
    ➤ Journalist – dependent on the needs of your business, this person can conduct interviews, assist with memoirs, biographies, news articles, and fact-based content.

    Getting there:

    When interviewing and/or communicating with a potential writer, there are a few things you’ll need to know. After all, you’ll need to know that you are making the right call. Here are some handy interview questions to ask potential candidates so you can see if they are the right fit for your business.

    1. What kind of writer are you? What’s your specialty?
    2. Do you have an online portfolio or work samples I could see?
    3. How much do you charge? Is it per word? Per article? Per hour spent?
    4. How much time and/or notice do you need to put together an article?
    5. Do you submit drafts? Are you open to feedback?
    6. Are you open to writing different types of articles? Social media content? Instagram captions?

    Last thing’s last:

    Should you wish to find out more about being a freelance writer, or ask questions that a writer needs to answer, feel free to contact Jessie or head over to her website jessiemiddis.com.au.

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